Making brands work with a Work Integrated Learning (WIL) Programme that really is working
Bastion & Flowe is a technology and innovation oriented company which provides an end to end digital direct marketing and sales optimisation solution to many local and global brands. In February 2020, 13 young TVET students joined Bastion & Flowe to start their WIL Programme internship journey funded by the MICT SETA.
During the first few weeks in the programme, the learners were trained by Sharon Worrall of Khaulele and successfully completed the Google and Facebook online certification courses. This created a solid base of understanding of the industry they will be joining before they stepped into the office to start their work place learning.
Six months down the line, lockdown and all, Bastion & Flowe managed to upskill all the interns and all have been working really hard. The programme included N6 graduates in Financial Management, Marketing Management, Art & Design and Management Assistant.
The programme at Bastion & Flowe has been exceptionally well structured and has afforded all the interns to work according to their strengths and this has led to each intern finding his/her own area of expertise and thus all are working cohesively in the business unit. They are layering real-world consumer data and machine learning propensity models with platforms such as Facebook and Google’s behavioural data points, acting as client service on client portfolios and becoming Traffic Managers.
During the lockdown the interns continued with their online studies and went on to complete the Facebook Blue print and Boost with Facebook certification courses.
World Photography Day, Art & Design intern Jammie Sauls appeared live on the Afternoon Express Television show, demonstrating just how far these learners have come.
“What a winning journey. I am so proud of these learners and very grateful to the fabulous mentors at Bastion & Flowe who are mentoring and moulding these youngsters into digital marketing experts. Thank you to the MICT SETA for the unwavering support in ensuring that the training of brilliant deserving learners continues” – Sharon Worrall Intern Placement Specialist at Khaulele.